I believe a logo should be like a flag, easily recognisable and simple enough that a 5 year old can draw. I learned that from this TED Talk, Roman Mars (the speaker) is knowledgeable and has an entertaining way of speaking. Looking back at it, I’m seeing that my “flag” had a few shortcomings: fixed shapes, little personality and low symbolism. While it does capture the essence of simplicity, it is now a shell of who I am and has stifled my progress. I tried making changes, but I wasn’t pleased with it.

So, I started redesigning my logo last week. Before I started, I set a few rules:

1. It will exist in various forms

2. It will have elements for growth and exploration

3. It will symbolise my creative capabilities

4. It will not be boring

Using that as my guideline, I started off with a simple sketch that encompass 2 words: digital warlock. It’s a subtle twist, because “digital wiz” has been over-claimed into obscurity. Besides, warlocks are more underrated and I can get behind that. Here’s the first sketch that kicked things into motion: