I had a potential client knock on my door recently. They were looking for design services so I replied and… I got ghosted.

It made me feel terrible, but my immediate thought was what am I doing wrong? "Weren't they looking for brand designs? Did they not look at…"

Oh my facepalm.

I forgot to reinclude my project pages.
Top 5 uncool ways to lose a prospect's interest.

Younger me would've panicked over it and uploaded as many as quickly as possible just to close the gap. Current me took a moment to pause before making a move.

That's when I heard his voice.

"But what will you do now?"

We must be better.

So, I decided to take a stroll through my old website and study my past. As I looked through the structure of forgotten project layouts, I analysed my design patterns and rationale. At a glance, it looked humble but carelessly cobbled together. My biggest suspect for the vibe was the fact that the visuals were doing all the work.

No problem statements. No thinking. No solutions. No CTA. No shot.
Those were 4 recurring issues which was not a good look for me as a professional, especially in business. I knew I had to make adjustments.

The good news is that I spent much of my focus on Squarespace creating visuals for my projects, so I've been able to salvage and reuse most of them on my current site.

With that in mind, here's what the pages look like side by side: left was Squarespace, right is Framer (in progress):

I'm still figuring out the details, but I'm happier with how it reads overall. Show and tell > show not tell. Looking at it now, I could also merge some layers to reduce scrolling distance and the CTA's gonna be a challenge for sure.

Either way, I'll figure it out cause I found out about this new feature called Branches. They're like infinite timelines, stemming from the main source. Like Loki as the Yggdrasil.

What's crazy is you can create more branches within the alternate timelines as you make specific changes. For example, Venom Tobey Maguire saves Emma Stone Gwen Stacy. Weird combo, I know. Or Venom Emma Stone kills Peter Parker (by accident, of course).

Am I going too far with these analogies? Anyway, it's how I'm managing multiple versions of this site while writing this blog. Here's what it looks like in action:

The branches are nameable based on your changes btw. I just like the idea of this blog entry being titled 'golden river' by default.

Soon, I hope the share the velvet shore as well.
Until then, Linus out.