VOLKSWAGEN MY & SG
2024
This project was a dynamic six-month content creation endeavour at Skunkworks Communications for Volkswagen’s big campaign during 2024 in Malaysia and Singapore — celebrating 50 years of Golf.
Did you know?
The whole campaign was pre-AI: every graphic was designed or hand-drawn from scratch by the team, start to finish, across six months end-to-end. We made sure to look up every credible corner of the internet to find inspiration from racing platforms and Russian car forums.
>50
>15K
CHALLENGE
The Challenge
The brief was to surface 50 distinct, genuinely interesting facts about the Golf, while keeping the car's rebellious attitude in the tone — without undermining the brand's image. Doing that consistently meant leading a team of nine without our content or energy going stale.
STRATEGIES
& Solutions
We compiled and filtered ideas as a team, before building a shared design template so every instance stayed consistent. We explored the car from technical or unusual angles such as blueprints, racing photography and past collaborations. Spearheading this project, I assigned teams and split the work by what each person was best at, while leading the creative direction.
CREDITS
Special Thanks
Let’s work on something great.
Brand identity & visual systems
Web design & development
Art direction & creative strategy
Projects delivered
Linus Yam
No pitch, no pressure.
Tell me what you’re working on and I’ll get back to you.