
CLIENT
LEVI'S x 88RISING
YEAR
2025
CATEGORY
Art Direction, Strategy, Execution
I was entrusted with the unique opportunity to design merchandise and adapt social media work for Levi’s, in their collaboration with the big summer music festival: Road to FAM, featuring 88rising – a music production company that’s stuck with me since the Head in the Clouds era. Big fan of Joji, Rich Brian and NIKI. For this project, I designed the merch from ideation to execution under the guidance of the Creative Directors at Skunkworks Communications: Paolo and Belinda, and delivered product designs, digital adaptations for website banners and social media. I’ve put together a Designer’s Cut featuring WIP moments, BTS footage, and few extra gems. Enjoy!
*Creatively directed by: Paolo Delfino, Belinda Lim















