Road to FAM

2025

I designed merchandise and adapted social content for Levi's collaboration with Road to FAM, a multi-city music series and showcase run by 88rising and the Future Asian Music platform. Working from ideation to execution under the Creative Directors at Skunkworks Communications, I delivered merch designs and digital adaptations across web banners and social media.

ART DIRECTION, CONTENT CREATION

Did you know?

I've been a fan of Joji, Rich Brian and NIKI since the Head in the Clouds era, which made this Levi's collaboration personal as much as professional. The full artwork came together in 2 weeks, across 10+ working files under fast turnaround and high volume of iteration.

5

SEA countries merch distributed

6

designs proposed

CHALLENGE

The Challenge

The job was adapting creative assets to satisfy both 88rising's identity and Levi's brand guidelines at once. This meant combining two distinct visual languages that had to agree with each other against a narrow timeline, with every file prepared to land print-ready for production, and presentation-ready for clients.

STRATEGIES

& Solutions

I worked ahead of the brief by producing extra variations as contingency plans to cover for possible misalignments. Once approved, I built prototypes to stress-test concepts rather than polishing one idea too soon. Then, creative input from the brand teams got baked it into the next round of designs while clearing out ad hocs at the same time.